Date dating demand
“That’s truly a meaningful way that that person now sees our company,” Kuperman said.
It has all but outwardly embraced the fact that it’s a hook up enabler, and it doesn’t appear to care about the “find the love of your life” schtick that most dating services stick with.
Betches Media partnered with Match Group, the owner of Tinder, OKCupid and Match.com, to launch the app, which is available for free beginning today.
Fishbein said it’s named for the “commonality between relationship and friendship” as well as the slang term “shipping” (which comes from the word relationship) that means rooting for a couple to be together.
Where Tinder only matches people who both declare interest, Clover shows you everything; Everyone you like will see that you liked them and you will see everyone that likes you.
This can really go one of two ways: The first possibility is everyone drops their inhibitions and embraces their attraction based on little more than a stack of pictures and an incredibly small amount of data points.
It’s an experience best served with cheap champagne.
It’s pretty much everything that apps like Tinder have tried to, removing outright rejection from the equation.
Then again, Clover is far more open ended than Tinder.
Ship will not be ad-supported, at least in the beginning, but that could change depending on how it’s received.
Until then, the co-founders hope it serves as a natural way for fans to connect and possibly fall in love.“We really wanted the app to convey a feeling of both friendship and being social while you’re dating,” Fishbein said, adding that the prospect of dating can sometimes feel lonely and isolating.