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In that same vein, Erica added that the goal for gk2gk is to continue reaching a bigger, more diverse audience, especially in terms of attracting even more women.
“We really want to get more females into the system so it’s an even playing field and people have a better user experience,” she said.
Avalanche now has over 20 mainstream and niche sites in the dating industry, with a combined 5 million registered members (2 million on gk2gk alone) in more than 100 countries and 100,000 new singles joining every month.
Just ask dating and relationship expert Wendy Newman — and the roughly 80 percent of Americans who agreed it was a good way to meet people in a recent study.The Short Version: With shows like “The Big Bang Theory” and games like World of Warcraft growing in popularity almost every day, it’s no longer an insult to call someone a geek.In fact, most people today would probably take it as a compliment.What gk2gk also excels at is its interactive features such as Mingle, a carousel of matches that asks “Would you go on a date with him/her? Say yes and you’re given more information about the person and can send them an answer to one of your questions to get to know each other even more.
Through this one-of-a-kind system, gk2gk is able to learn from its members’ on-site behaviors and create fun, offline-like interactions that ultimately lead to better connections.
Newly single and a self-proclaimed geek, Spencer was frustrated with the lack options for people like him who were into computers, crossword puzzles, comic books, and similar hobbies — and who didn’t put emphasis on appearance and social status. ” He expressed his frustrations to his daughter, Laina, who suggested he take matters into his own hands, so he did and launched gk2gk soon after.