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The now infamous infidelity dating site Ashley Madison, which was one of the most expensive, was also the lowest-scoring online dating service, with a score of 37.(A score of 100 indicates respondents were completely satisfied; 80 was very satisfied and 60 was fairly well-satisfied.)Still, many users found the sites frustrating.“There are people of different intentions on every platform; it’s more important what your intention is.” Perhaps the key factor that determines whether you’ll like a site is not the price to join but the kind of people you find on it and how they behave and communicate.“That’s the real issue—how happy are people with their interactions on the dating sites,” says Scott Kominers, a lecturer in economics at Harvard University.
So a person who randomly sends out dozens of “hey” messages to would-be dates would have to pay a higher price to make contacts than someone who does it more selectively. Our survey suggests that 45 percent of online daters have tried multiple dating websites or apps.
On a site like Ok Cupid anyone can send you a message, whereas on the free app Bumble or on Tinder or e Harmony, only people you are matched with can get in touch.
Kominers thinks online daters could be well served by a service that isn’t quite free but doesn’t involve a subscription fee either.
Never lie about your age or what you do for a living.
SOURCE: Consumer Reports "It's clear that online dating websites play a major role in the lives of many consumers — we invest a tremendous amount of time, money and emotional energy.Even Tinder, despite its reputation for attracting users seeking causal romance, may deserve a more open mind.