Friends reunited dating website
Launched in 2003, Friends Reunited Dating is the third biggest UK Dating website with more than 1 million members.It's a sister site of Friends Reunited whose members have surpassed 19 millions.
Different from other dating sites subjectively designed by the website owners, Friends Reunited Dating is typically created based on the feedbacks of its current members.
It said the business was also an attractive advertising proposition.
The Friends Reunited management team will have a "key role" in developing ITV’s online and broadband strategy, the broadcaster said.
Jeff Henry, director of ITV Consumer said: "The acquisition of Friends Reunited is also a key step in the delivery of our strategy to drive new revenue streams for the company." The company hopes to have 50% of its revenues from outside its ITV1 channel by 2012, including contribution from mobile phones, online and other new media.
It said Friends Reunited would be maintained and developed as a separate web presence, but the management teams of the site, and ITV Local would be integrated. ITV has high hopes for the Genes Reunited strand within Friends Reunited.The Pankhursts gave up the day-to-day running of the site in 2003 but retained a stake in the business.